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1 publicity
publicity [pʌb'lɪsɪtɪ](a) (media interest, exposure) publicité f;∎ it'll give us free publicity for the product ça fera de la publicité gratuite pour notre produit;∎ she/her movie is getting or attracting a lot of publicity c'est un procès/un film dont on a beaucoup parlé;∎ there's no such thing as bad publicity on ne fait jamais trop parler de soi;∎ the incident will mean bad publicity for us cet incident va être mauvais pour ou va faire du tort à notre image de marque;∎ an actress who shuns publicity une actrice qui fuit les médias;∎ they don't want any publicity ils ne veulent pas faire parler d'eux(b) (advertising material, information) matériel m publicitaire;∎ have you seen any of their publicity? avez-vous vu leur matériel publicitaire?;∎ advance publicity promotion f►► publicity brochure brochure f publicitaire;publicity budget budget m publicitaire;publicity campaign (for new product) campagne f publicitaire, campagne f de publicité; (by government) campagne f d'information;publicity department service m de publicité;publicity expenses dépenses fpl de la publicité;publicity gimmick astuce f publicitaire;publicity manager chef m de (la) publicité;publicity photograph photographie f publicitaire;Cinema publicity still photo f publicitaire;publicity stunt coup m de pub -
2 gimmick
1 ( stunt to attract attention) truc ○ m ; ( gadget) gadget m ; sales/publicity gimmick truc ○ promotionnel/publicitaire ; cheap gimmicks to attract customers des combines ○ fpl pour attirer le client ;2 US what's his gimmick? qu'est-ce qu'il veut vraiment?
См. также в других словарях:
gimmick — noun ADJECTIVE ▪ latest, new ▪ a new gimmick to encourage people to spend more ▪ election, marketing, publicity, sales ▪ … Collocations dictionary
gimmick — / gɪmɪk/ noun a clever idea or trick ● a publicity gimmick … Marketing dictionary in english
gimmick — a word of unknown origin meaning ‘a trick or device, especially to attract publicity or trade’, entered AmE in the 1920s, appearing first in glossaries and then in writers such as James Thurber (1948). Few other words have shared the speed with… … Modern English usage
gimmick — [[t]gɪ̱mɪk[/t]] gimmicks N COUNT (disapproval) A gimmick is an unusual and unnecessary feature or action whose purpose is to attract attention or publicity. It is just a public relations gimmick... The exhibition is informative, up to date, and… … English dictionary
gimmick — noun the trivia contest was a gimmick to sell more newspapers Syn: publicity stunt, contrivance, scheme, stratagem, ploy; informal shtick … Thesaurus of popular words
publicity stunt — commercial stunt, advertising gimmick … English contemporary dictionary
gimmick — noun a trick or device intended to attract attention or publicity rather than fulfil a useful purpose. Derivatives gimmickry noun gimmicky adjective Origin 1920s (in sense piece of magicians apparatus ): perh. an approximate anagram of magic … English new terms dictionary
gimmick — /ˈgɪmɪk / (say gimik) noun 1. Colloquial a pronounced eccentricity of dress, manner, voice, etc., or an eccentric action or device, especially one exploited to gain publicity. 2. any tricky device or means. 3. US Colloquial a device by which a… …
gimmick — n. colloq. a trick or device, esp. to attract attention, publicity, or trade. Derivatives: gimmickry n. gimmicky adj. Etymology: 20th c. US: orig. unkn … Useful english dictionary
B movie — This article is about the film type. For other uses, see B Movie (disambiguation). The King of the Bs , Roger Corman, produced and directed The Raven (1963) for American International Pictures. Vincent Price headlines a cast of veteran character… … Wikipedia
B movies (Transition in the 1950s) — The 1950s mark a significant change in the definition of the B movie. The transformation of the film industry due to court rulings that brought an end to many long standing distribution practices as well as the challenge of television led to… … Wikipedia
